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I’m sure you know by now that your customer acquisition cost (CAC) is the price you pay to convert a lead into a customer. And for most companies, that’s a pretty huge expense. According to a 2021 CMO survey, businesses spend over 11.5% of their total company revenue on marketing. That’s quite a bit […]
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How Much Do Websites Cost? Since 80% of people conduct research online before they make a purchase, you need to make sure that your website is top-notch to keep up with the demand of your consumers. Understanding how much websites cost, as well as which type of website would be right for your business is […]
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There are a plethora of buzz words in the world of marketing, some of them amounting to nothing more than confusing and unnecessary industry jargon, with others actually means a great deal; B2B Account-Based Marketing (ABM) is an example of the latter. Today we’re going to cut through all the nonsense and confusion and get […]
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Are you a business owner looking to start Google ads advertising (PPC)? Or perhaps you are an established brand looking to change PPC managers because you are not seeing success right away on your advertising? Before you begin, you should know how long this powerful ad channel takes to work. Here’s what you can expect: a […]
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What is inbound marketing, and why does your private school need to know what it is in order to increase enrollment? Here’s why. The Majority of Private School are Using Outdated Marketing Techniques Every parent knows the basic struggle of figuring out where to send their kids to school. There are so many options out […]
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