LOCAL GEOFENCING MARKETING & ADVERTISING

The most advanced location-based mobile advertising technology based on specific geographic shapes.

Affordable and fully managed local geo-fencing campaign

Chatter Buzz geo-fence managed services enables us to customize audiences through custom targeting shapes with pinpoint precision. We to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, performance is unmatched.

Geo-Fence Use Cases

CUSTOM AUDIENCES

Target customers that are within or have recently visited a specific Geo-Fenced location.

COMPETITOR LOCATIONS

Target customers who have recently visited one of your competitor’s locations.

CUSTOMER LOYALTY

Target customers who have previously been to your brick and mortar location with promotional and loyalty offers.

EVENT TARGETING

Target customers who attended specified events with the most precise temporal geo-targeting solution available.

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Target Your Precise Potential Customers

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Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited.

Benefits:

  • Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
  • Select one or multiple locations to target based on proximity to your storefronts
  • Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods

Target Competitor Locations

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Target customers who have recently visited one of your competitor’s locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.

Benefits:

  • Target customers who have expressed interest in a similar product
  • Increase market share by attracting the competitions customers
  • Launch price matching or promotional offers
  • Disrupt your competitor’s efforts with compelling offers
  • Promote features or benefits that make your product superior
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Customer Loyalty

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Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location are critical targets for your marketing efforts.

Benefits:

  • Convert customers who have already visited your location
  • Stay top of mind with previous customers
  • Gain product loyalty with promotional offers
  • Promote seasonal items, sales or events
  • Bolster rewards programs

Event Targeting

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Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.

Benefits:

  • Self Contained, Turn-key Event Targeting
  • Granularity down to the hour level
  • Audience building at precise locations with date and time parameters
  • Single or Multiple Locations Supported
  • Audiences are Portable and Reusable
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Offline and Online Conversion Reporting

Conversion Tracker are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual conversion tracer  around a physical location, we can measure the amount of physical traffic driven to the location that have previously been served their ad.

How Conversion Tracker Works?

A virtual geo-fence is traced around an area where you want to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Next, a virtual Conversion Tracker is traced around one or more of the the advertiser’s locations.

When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

When the customer enters the Conversion Tracker with their mobile device and has previously been served the advertiser’s ad, the Conversion Tracker recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

Our Offline reporting includes:

  • Impressions
  • Total Spend
  • Clicks
  • View Through Visits
  • Click Through Visits
  • Total Visit Rate (TVR)
  • Cost Per Visit
  • Daily Visits
  • Daily Total Conversion Zone
  • Visits

Local GeoFencing Pricing and Packages

FEATURES:
Monthly Budget Paid to Ad Networks
One-Time Setup Fee (First Month)
Progressive Monthly Management (Ongoing)
Web Form Conversion Tracking
eCommerce Conversion Tracking
Brick and Mortar (Foot Traffic) Conversion Tracking
Location-Based Conversion Zones Based on Existing Customer List
Plat Line/Property Tax data used for precise address targeting
Ads displayed through In-App Mobile Advertising
Ads displayed through mobile programmatic display networks
Bulk Upload of Direct Mail Lists
Bulk Upload of current customer shipping/mailing addresses from CRM
Address list curation based on location, demographic characteristics, interests and lifestyle
Bulk Upload of prospective customer shipping / mailing addresses
Flight matching to traditional media campaigns to improve impression share
Personalized dynamic creative based on address-level intelligence
Scrubbing of customer data after address matching for security
Initial Banner Ads Created (300×250, 728×90, 160×600, 300×50, 320×50)
Targets all mobile devices within target address
Targeting of Desktop, Tablet audiences after initial profile match
Campaign Locations Setup
350+ Ad Exchanges, Networks and Publishers
Fences as small as single target address
Audience Database Updated Daily
Recency Targeting Up to 30 Days
Conversion Zones Created
Address-level and Zip-code level reporting
AGGRESSIVE
$1,000 – $3,600
$2,000
$550 / month
5,000-20,000 addresses
5,000-20,000 addresses
5,000-20,000 addresses
5,000-20,000 addresses
By Quote
Up to 10
MARKET LEADER
$3,600+
$3,000
15% of ad spend (min. $550/mo.)
20,000+ addresses
20,000+ addresses
20,000+ addresses
20,000+ addresses
By Quote
Up to 25

Local Geo-Fencing Programmatic Advertising FAQ's

How do your Geo-Fences Work?

Step 1. A virtual boundary is drawn around a physical location or created via a GeoJSON file upload.

Step 2. A user enters the geo-fenced location.

Step 3. The user is served ads from the campaign.

Is Amazon Search Engine is Different From Other Search Engines

Yes. Amazon’s search engine is constructed differently than search engines such as Google or Bing and should, therefore, be treated differently. This is the reason why you want an experienced team who does not only have knowledge in eCommerce advertising but also who knows the algorithm of Amazon as it is totally different from Google and Bing.

Your pricing is a lot higher than most SEO companies that cold calls us. Why is that?

We also get those SEO calls, even though we're an SEO digital agency 🙂 .

All our SEO work -- especially content creation -- is done in-house. We do not outsource these tasks like most companies do.

Most of the low charging companies practice outsourcing all their work off-shore and let's face it, their work are often sub-par. At Chatter Buzz, you get to talk to your specialists directly and they are in our Orlando, FL office.

If those cold calling SEO companies were as successful as we are, they wouldn't have to charge less, and they wouldn't be making those degrading phone calls either. Unfortunately, some Amazon SEO companies think they know what they're doing, but don't have any results to prove their success. Be careful if you decide to take this path.

Is targeting the right keywords really important?

Very much so... Amazon’s algorithm is designed to provide the best possible options for purchase to its customers, an Amazon seller’s main goal should be to show Amazon that they have the most relevant product for a variety of relevant search terms.

How long should I wait before I see returns on your Amazon SEO services?

Unline Google SEO that could take months or years, Amazon is much quicker. We've seen a handful of our clients see increased sales within a few days.

Do you take businesses within the same industry and region?

As a standard, we don't usually take on other clients within a vertical market within the same location or target region. It's unfair to our clients, and it ends up creating more work for us. We don't like extra work.