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Cart abandonment is one of the most common problems for online sellers in the eCommerce world today. Despite spending an extensive amount of effort and resources marketing your products and services, you are not getting the sales you expected. You spend lots of money on branding, social media, PPC, SEO, referral marketing, and many more […]
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What can you do to instantly increase your B2B traffic generation in 2021? We all want to stay up to date with the best tactics for B2B traffic generation (and lead generation) as best practices constantly evolve. BUT – there’s so much information out there, it’s easy to feel overwhelmed. To help you out, I […]
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There has been quite a bit of chatter over the last few months with the two big-name tech companies going head-to-head. With big advertising changes comes big responsibility (and potentially big budget adjustments). We’re here to keep you in the loop, tell you why you should care, and what you must know about the new […]
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Are you a business owner looking to start Google ads advertising (PPC)? Or perhaps you are an established brand looking to change PPC managers because you are not seeing success right away on your advertising? Before you begin, you should know how long this powerful ad channel takes to work. Here’s what you can expect: a […]
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The average Cost-per-Acquisition (CPA) across all industries is sitting at $48.96. The medical industry comes in at a whopping $78.09. Even if you are already running Pay-per-Click (PPC) marketing campaigns for your medical company, there are a number of advanced PPC strategies to pull from. These strategies can significantly improve crucial metrics such as your […]
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