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What is Ad Copy? Ad copy or copywriting is the text of an advertisement and is delivered through several methods, with the end goal of a completed conversion. The conversion can be a sale, a download, data collection, a social action, such as a Facebook like, a YouTube play, a reTweet, and so on. Before […]
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There’s only a few months left in 2018, and if you work in the competitive field of higher education and want to know where digital marketing trends are headed, congratulations: you’re smart to stay ahead of the game. While nobody can predict with absolute certainty what digital marketing trends are going to be dominant in […]
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“Business has only two functions – marketing and innovation,” said writer Milan Cundera. We spend an immense amount of time and energy on the latter while hesitating to spend money on the former. Meanwhile study after study proves that marketing leads to a larger ROI and a stronger long-term business strategy. Companies shouldn’t be afraid […]
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Tell me, what comes to mind when you hear the term “native advertising”? For one, many people mistake it for content marketing. But as a seasoned marketer, it’s important that you don’t make that mistake. That’s why today, I’m going to explain both terms and show you the ideal scenarios to use native advertising and […]
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Have you ever heard of quora advertising? Do you even know you can advertise with quora? With Facebook coming under scrutiny for unsavory data collection practices, advertisers are scrambling to find new paid mediums for their products. Being that Facebook Ads and AdWords are the largest platforms in terms of sheer spend volume on Earth, […]
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