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As a seasoned digital marketer, I’m sure you’ve built many marketing funnels in your day. But I’m sure you’ll agree: your time would be better spent if you could automate the process, right? After all, according to Pardot’s report, State of Demand Generation, “76% of the world’s largest SaaS companies are using marketing automation.” Marketing […]
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I’m sure you’ll agree – the benefits of marketing automation are many. For one, it helps alleviate repetitive tasks. Marketing automation also helps nurture and convert leads more efficiently. And on autopilot, at that. And it ensures that no leads skip through the cracks. But there’s a catch: Marketing automation strategies can be so hard […]
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Fact: There’s a lot of buzz around programmatic buying today. And for a good reason. You see, programmatic advertising can deliver a way more targeted reach for your ads, not to mention better ad performance. And so, it comes as no surprise that, according to eMarketer: “[…] nearly four of every five US digital display […]
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If you work in advertising, you’ve probably noticed some big shifts in the last few years. The digital world, automation, and the Internet of Things have all massively changed the industry landscape. It used to be that advertisers had a set amount of publishers (market code for entities that provide content and host advertising space) […]
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As a business, there’s nothing more frustrating than losing potential customers. Fortunately for us marketers and website owners, technology and marketing has improved greatly since the birth of the Internet. Knowing Pay Per Click Advertising or Search Engine Optimization is vital to your online presence, but they are not enough in really look over your bottom line – […]
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