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I’m sure you’ll agree that using free marketing tools makes a lot more sense than the alternative: Paying for an enterprise solution and then crossing your fingers that the team actually uses it. That’s because investing in a variety of different martech tools can be so darn expensive. And so, you need some free options […]
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Imagine this: a new customer sees an eCommerce store’s ad online. They’re interested in style and fashion, and they love the images of the custom jewelry shown on their Instagram page. Later that day, the prospective customer decides to visit their website to learn more about the brand and products, but they’re not ready to […]
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Google is retiring AdWords, so welcome to three new brands (the outcome of the impending major rebranding): Google Ads, Google Manager and Google Marketing Platform. The AdWords and DoubleClick are set to cease to exist after 18 and 22 years, respectively, of existence. The search engine is embarking on a comprehensive undertaking to simplify its […]
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Emails have evolved into a powerful marketing channel from plain text messages used merely for personal communication. It has grown to be one of the most important tools to enhance your lead-generation strategy and drive more conversions. It increases the subscriber engagement and helps in building a strong rapport with them, which in turn shortens […]
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With several businesses preferring Odoo themes as their e-Commerce platform, it’s emerged to be one of the most popular e-Commerce development platforms on the market. A few years ago, it was known as Odoo ERP. Today, it’s an all-inclusive management software. It renders an array of business applications that form a complete suite of enterprise management […]
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