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Female entrepreneurship continues to decline according to a recent statistic from the 2015 Kauffman Index. “Since the 1997 Index, the share of new entrepreneurs who were females has fallen from 43.7 percent to 36.8 percent,” stated the report. To bring some good news back to the world of female entrepreneurship, and to inspire you to […]
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Beyond Traditional Media for your Law Firm If the Buggles’ classic hit “Video Killed the Radio Star” were written today, it would be more along the lines of the Internet killed the TV, print and radio star. The recent ubiquity of the Internet and its counterpart digital marketing has changed the game for law firms […]
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SEO is a wild world of complex algorithms that are always changing. Every change and update creates a new challenge to overcome, and there are so many that it’s not difficult to fall behind. In our haste to become the next SEO guru, many of us fail to master even the most basic SEO principles. Don’t […]
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As people spend more of their time on mobile devices, the rise of mobile advertising as a viable marketing solution should come as no surprise. Much like other avenues of digital advertising, its cost is far cheaper than traditional media and allows for highly-refined targeting to specific audiences. Combine search ads that initiate phone calls […]
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After reading up on the power of content marketing, you successfully finished writing the most awesome blog post for your company blog. Now that your blog post has been published for the world to see, you may think you can just sit back and watch as your blog generates traffic overnight. “How could it not?” […]
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