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Every company, whether big or small, should take the time to create a media kit. You may be wondering why you need one since you most likely already have a website where customers can find out all about you. The answer is FREE publicity. Media kits are most often used by the press to cover […]
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This year, help your business grow with trusted and true eCommerce marketing tools for 2019. E-commerce spending has exploded over the past five years. American consumers spent $454 billion on web retail purchases in 2017, marking the 60th consecutive quarter of significant growth. To put that number into perspective, the level of online spend is […]
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At CBM, we love our interns! A big thanks to Marissa Norwood, our newest content intern. For a this blog post, she decided to discuss how her internship has affected her professional career and advice she can offer to both interns and business. Way to go Marissa! With the fall semester starting up, many companies bring in […]
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In a recent article about the power of digital marketing amidst COVID-19, Forbes makes the heavy-handed claim that a company’s’ digital marketing strategies “will be the deciding factor in whether they make it through the tough times ahead.” That’s quite a statement. And while the specialists in our field could not, in fact, predict the […]
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As a business, when you make the decision to hire a marketing firm to help you achieve your client outcomes you’ll have to answer some important questions regarding the agency-client relationship, specifically, what role you’re going to take. So then, how much involvement should your marketing agency require and what should your role be? At […]
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