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In today’s state of marketing, competition is stiff and audiences are far more informed than before when TV, radio broadcasts and above-the-fold newspaper headlines reigned supreme. In times like these, of short attention spans and a demand for quality, how do you manage to build brand awareness, let alone stand out from the crowd? The […]
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Every company, whether big or small, should take the time to create a media kit. You may be wondering why you need one since you most likely already have a website where customers can find out all about you. The answer is FREE publicity. Media kits are most often used by the press to cover […]
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At CBM, we love our interns! A big thanks to Marissa Norwood, our newest content intern. For a this blog post, she decided to discuss how her internship has affected her professional career and advice she can offer to both interns and business. Way to go Marissa! With the fall semester starting up, many companies bring in […]
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In a recent article about the power of digital marketing amidst COVID-19, Forbes makes the heavy-handed claim that a company’s’ digital marketing strategies “will be the deciding factor in whether they make it through the tough times ahead.” That’s quite a statement. And while the specialists in our field could not, in fact, predict the […]
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As a business, when you make the decision to hire a marketing firm to help you achieve your client outcomes you’ll have to answer some important questions regarding the agency-client relationship, specifically, what role you’re going to take. So then, how much involvement should your marketing agency require and what should your role be? At […]
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