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Many business professionals don’t know how to track, analyze, and understand how their PR and content marketing efforts are helping them meet their business KPIs. Here’s how you can use Google Analytics to measure the reach and success of your PR campaigns using Google Analytics’ Audience Interests reports and show how to measure the impact […]
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Social media has come to be accepted as a helpful tool for businesses, but some wonder if it’s possible to accurately measure its success. While measuring the ROI of social media may not be as straightforward as other business endeavors, it can and should be done. Outline Your Goals First, outline your goals. Do you […]
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Pinterest for businesses is better than ever. Updated measurement tools and cost-per-click advertising solutions now make it an indispensable marketing tool. Since launching in early 2013, Pinterest business accounts have assisted companies and brands engage consumers around the globe. Now with personalized promotion functionality and advanced analytics, Pinterest’s latest revamp is giving marketers new, measurable […]
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Editor’s Note: This an update to a previous blog post “How to Monitor Social Media in 20 Minutes” After tweaking our method, we found an even faster way to check your social media. In this era where technology continues to advance on a daily basis, social media and its various platforms have become powerful tools […]
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Editor’s Note: This an update to a previous blog post “How to Monitor Social Media in 20 Minutes” After tweaking our method, we found an even faster way to check your social media. In this era where technology continues to advance on a daily basis, social media and its various platforms have become powerful tools […]
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