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pricing
DIGITAL MARKETING
PACKAGES AND PRICING
Hire Top Growth CMOs, Brand Strategists, Creative Directors, Media Buyers, Developers, Expert (SMEs) in SEO, PPC, Programmatic, Social, Email, Video, Copywriters, Analytics, and Conversion Rate Optimizers for a fraction of a cost.
If you are looking for an outsourced full stack digital marketing TEAM and not just a “work for hire” service then our integrated marketing packages are right for you.
Our integrated online marketing campaigns include a full 360-degree marketing & advertising strategy developed to meet your over business KPIs and revenue growth goals and these services includes:
- Research and strategic planning
- Marketing audit
- Marketing plan development
- Brand messaging & development
- Campaign development
- Search engine optimization (SEO)
- Social media marketing
- Influencer marketing
- Email marketing
- Content creation and marketing
- Copywriting
- Copy editing
- Creative design
- Web UI / UX designs
- Media planning and buying
- Paid search advertising
- Paid social advertising
- Geo-fence advertising
- Programmatic advertising
- Landing page development
- Conversion rate optimization (CRO)
- Marketing automation
- Lead nurturing campaigns
- Account based marketing (ABM)
- Linkedin outreach and automation
- Webinar setup and marketing
- CRM training, setup and Integration
- Custom website development
- Website maintenance
- Website ADA compliance
- Photography
- Video development
- Data analytics setup & analysis
Assembling an in-house team would require hiring individuals for each of these roles…aka… Seven figure new salaries and benefits packages you will need to finance. Save the cost and work with a highly vetted team to guide and consult your business growth.
Chatter Buzz offers four standard digital marketing packages — Basic ($5,000), Growth ($10,000), Pro ($20,000), and Enterprise ($40,000+) — that can be customized based on your ROI needs and goals.
BASIC
$5K/MO
PRO
$10K/MO
GROWTH
$20K/MO
ENTERPRISE
$40K/MO
Our digital marketing packages are geared toward producing results—increased website traffic, targeted reach, leads, conversions, retention and sales. Choose from a standard package detailed below, or work with our digital marketing consultants and strategists to build a custom edition based on your unique needs and budgets. Packages include a monthly allotment of points.
| FEATURES | BASIC | PRO | GROWTH | ENTERPRISE |
| $5k / mo | $10k / mo | $20k / mo | $40k / mo | |
| Campaign points | 35 Points | 74 Points | 160 Points | 360 Points |
| Marketing services / mo | 1 – 2 | Up to 4 | Up to 6 | Up to 8 |
| Consulting & strategy planning | check | check | check | check |
| Marketing plan development | check | check | check | check |
| Marketing campaign intent | ToFu – Awareness & Traffic | ToFu & MoFu – Traffic & Conversion | ToFu, MoFu, & BoFu – Traffic, Conversion & Retention | Full Funnel – Traffic to Advocacy |
| Campaign execution & optimization | check | check | check | check |
| Monthly “PlayBook” task by task plan | check | check | check | check |
| Performance meeting review sessions | Bi-Weekly | Weekly | Weekly | Twice a Week or More |
| Weekly activities + KPI reports | check | check | check | |
| Quarterly performance presentation | check | check | check | |
| Web conversion rate optimization | check | check | check | |
| Work directly with Specialists | check | check | check | check |
| Assigned Senior Strategist | check | check | ||
| Fractional Chief Marketing Officer | check | |||
| Full-time Senior Growth Strategist | check | |||
| Online reputation monitoring | check | |||
| 24/7 Live analytics dashboard | check | check | check | check |
| Monthly insights report | check | check | check | check |
| Account management IE. Client calls and emails (not billable up to 20% only) | check | check | check | check |
| More Details | More Details | More Details | More Details |
Value Based Pricing & No Hourly Billing
Unlike the archaic hourly billing, at Chatter Buzz we utilize a point pricing model to assure our clients get the full value of every investment, regardless of how much time it takes to deliver the campaign. Points (rather than hours), which represent a fixed unit of value, are applied at the task level and allocated monthly based on your monthly marketing playbook plan and deliverables. Every point has a purpose.
BASIC
$5K/MO
BASIC Digital Package
$5,000/Month
The basic digital marketing package is designed for established small businesses interested in primarily seeking top-of-the-funnel (TOFU) execution and support in building website traffic, subscribers, and reach. Great for basic overall marketing consult and support, or specialized services.
The basic package includes 35 digital marketing points per month, a monthly task-by-task PlayBook for full transparency, and a KPI center updated on a bi-weekly basis & a live data dashboard. You will be working directly with each of your specialized marketing specialists under this plan.
- 35 campaign points per month
- 2 – 3 marketing services per month
- Growth marketing plan development
- MoM “top of the funnel” Playbook plan
- Marketing execution and optimization
- Bi-weekly review sessions
- Monthly Google Analytics report
- Non-billable account management (20%)
- ~ 2 – 3 Specialists working on your account
PRO
$10K/MO
PRO Digital Package
$10,000/Month
The PRO package is designed for small-to-medium-sized companies looking to drive growth with marketing consulting and services designed to solve challenges and achieve goals. It’s also an ideal package for top-of-the-funnel (TOFU) optimization and middle-of-the-funnel (MOFU) campaigns to improve website conversions.
The pro package includes 74 digital marketing points per month, a monthly task-by-task PlayBook for full transparency, a KPI center updated on a weekly basis, a website heatmap and video tracking for CRO, and a live data dashboard. You will be working with a digital strategist, channel specialists, and a project coordinator.
- 74 marketing campaign points per month
- 4 – 5 marketing services per month
- Growth marketing plan development
- TOFU & MOFU marketing playbook plan
- Conversion rate optimization / A-B Testing
- Marketing execution and optimization
- Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Monthly Google Analytics report
- Non-billable account management (20%)
- ~ 3 to 4 Specialists working on your account
- Assigned Senior digital marketing manager
GROWTH
$20K/MO
GROWTH Digital Package
$20,000/Month
The GROWTH package is designed for medium-sized companies in need of an outsourced creative, web & digital marketing team to drive growth. Ideal for brands who need an omnichannel campaign from search marketing, social marketing, paid advertising, campaign development, creative designs, content marketing, analytics, email marketing, community development, web development, and others.
The pro package includes 154 digital marketing service points per month, an integrated marketing plan and campaign performance scorecard, a dedicated Chatter Buzz strategy team, and an online campaign management center.
We also include add-on features at no extra cost, such as media monitoring alerts, heat map & video UI / UX tracking on your website, online reputation monitoring, advanced analytics & analysis, and a vanity call tracking system.
- 160 marketing campaign points per month
- 6 – 8 marketing services per month
- Growth marketing plan development
- Customer journey mapping
- TOFU to BOFU marketing playbook plan
- Conversion rate optimization
- A/B testing and multivariate testing
- Marketing execution and optimization
- Creative team
- Web development team
- CRM management and reporting
- Access to our data analysts for multiple
reports - Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Monthly Google analytics report
- Media monitoring
- Website heat map and video tracking
- Call analytics tracking system
- Quarterly performance presentation
- Non-billable account management (25%)
- ~6 to 8 Specialists working on your account
- Assigned Senior digital marketing manager
- Access to Fractional chief marketing officer
(CMO)
ENTERPRISE
$40K/MO
ENTERPRISE Digital Package
$40,000/Month
The GROWTH package is designed for medium-sized companies in need of an outsourced creative, web & digital marketing team to drive growth. Ideal for brands who need an omnichannel campaign from search marketing, social marketing, paid advertising, campaign development, creative designs, content marketing, analytics, email marketing, community development, web development, and others.
The pro package includes 154 digital marketing service points per month, an integrated marketing plan and campaign performance scorecard, a dedicated Chatter Buzz strategy team, and an online campaign management center.
We also include add-on features at no extra cost, such as media monitoring alerts, heat map & video UI / UX tracking on your website, online reputation monitoring, advanced analytics & analysis, and a vanity call tracking system.
- 360 marketing campaign points per month
- Dedicated FT senior digital marketing
strategist on the account - Staff working on-site at client’s location
- Marketing plan development
- TOFU to BOFU marketing playbook plan
- CRM management (ie. Hubspot, Klaviyo, etc)
- Creative team
- Web development team
- Sales enablement team / sales support
- Conversion rate optimization (CRO)
- Review planning with the sales team
- Marketing execution and optimization
- Advanced analytics tracking and reporting
- Weekly review sessions
- Quarterly performance review and
recommendation
FAQ
Digital Marketing Packages & Pricing FAQs
What is the advantages of the point pricing rather than hourly?
Points provide a greater transparency and value. Points remove the unpredictability associated with hourly billing.
Regardless of how long it actually takes to create deliverables and perform services, point values remain consistent. Also, you know at all times the points available for the month, and how additional projects work into that month’s allocated amount. For instance, currently a lead nurturing campaign based on service hours is estimated, then charged based on the time that goes into it—whereas on the point-based model, it has a fixed value per each email, strategy, workflow, etc., involved in the campaign.
Points represent the true value of a particular deliverable or service—not the amount of time it takes our staff to deliver.
Will you support more than one site?
Yes, we will just need to determine on a month to month basis how we will divide the campaign points per site or company.
What do I get on the weekly activity and KPI reports?
An email recap of the previous week’s marketing activities and performance notes, as well as a snapshot of planned activities for the following week.
Can I switch from one package to another?
Yes, you can.
Do I get a dedicated account executive?
Your account team is supplemented by a Senior Strategist (selected based on your marketing tactics) and an Account Coordinator (your day-to-day go to POC). This team-based approach to service delivery ensures multiple points of contact for our clients and the assurance that one of the most senior members of the agency is providing counsel and overall leadership of the project.
In addition, as the needs of the client dictate, we bolster our team by turning to a small number of carefully selected partners who provide services and expertise complementary to ours. We choose our partners carefully and work with them consistently to ensure a seamless experience for our clients.
What is a point?
A point is a fixed unit of value. 1 point is equal to 1 hour.
A point is calculated based on current efficiencies and deliverables. The goal is to make sure the agency is delivering at least as much value as the current ‘hourly” efficiency rates.
What is a monthly playbook plan?
Our monthly playbook outlines how we fulfill the points allocated within each package to a specific campaign or deliverable. Playbook plans are maintained in Google Sheets and accessible to the client all the time.
More information about our point pricing can be found here:
Are client calls and emails part of the campaign points?
No, it is not part of the point allocations. All client check-up calls and emails related to campaign services are included at no additional cost. In other words, there’s no billable hour meter running so points allocated per package are geared towards tactical and deliverable work.
Do I need to sign up for a long term contract?
All our agreements are set to 12 months considering this is where we see a huge growth with our clients and our strategies are planned 6 to 12 months out. However, all our engagement have a 30 day out clause.
What is your access and reporting look like?
As a client, you have the right to immediate access to the members of our team and we work hard to ensure we deliver. Clients can contact us directly using email and business phone.
Rather than implementing basic email, we utilize a more robust campaign management center via Basecamp which centralizes all requests, conversations, approvals, tasks, activities and responsible parties. Client can access Basecamp 24/7.