Case StudY

Hallmark Nameplate

Hallmark Nameplate, a 50-year-old manufacturer of custom nameplates, wanted to improve its inbound lead generation for its national sales team. Their in-house marketing manager was leaving the company and, rather than replacing him with another full-time employee, they tapped into Chatter Buzz to bring a full team of marketing, web, and CRM experts for the same cost as hiring a new employee (marketing manager).

SERVICES WE PROVIDED

Custom Website Development. Creative Design. Integrated Media. Media Strategy + Planning. Search Engine Optimization. Content Creation. Video Development. Social Media Management. Paid Search Advertising. Sales Enablement. Hubspot CRM Management. Website Maintenance

The Challenge

Making your product’s value stand out in a competitive B2B market

Chatter Buzz implemented a full-funnel integrated marketing approach encompassing search engine optimization, content creation, Google search advertising, social media management, LinkedIn and email sales outreach, monthly email newsletters, and other social selling strategies to engage buyers throughout the entire B2B marketing funnel.

Approach & Execution

Increased leads by speaking directly to the right buyer

A full-funnel integrated marketing approach from search engine optimization, content creation and marketing, Google search advertising, social media management, LinkedIn and email sales outreach, monthly email newsletter, and other social selling strategies to get buyers throughout the entire B2B marketing funnel.

Website revamp with conversion rate optimization

Before driving leads to their website, it was essential to enhance Hallmark’s web presence. Chatter Buzz completely revamped the website, improving usability, design, brand messaging, and overall content. We also conducted on-site visits to capture high-resolution photographs and videography to better tell Hallmark’s story.

LinkedIn Outreach with an enticing offer

Chatter Buzz sent LinkedIn outreach messages to highly targeted purchasers and operations managers in manufacturing companies in Florida. This platform allowed for refined targeting and messaging to increase conversions. We offered a sample product box to entice potential clients to try Hallmark products in a risk-free manner.

SEO and Google Ads to increase website visits

By fine-tuning keywords, Chatter Buzz reached people actively searching for related products. Basic keywords like “nameplates” and “overlays” were targeted as well as longtail keywords that had more intent, addressing common questions on product pages and content.

Additionally, we ensured Google ads answered pain points and demonstrated value. Plus with retargeting ads that targeted those who visited the site, we were able to convert hesitant businesses by offering a free sample box to entice users.

B2B Content ( blogs brochures, videos) to answer questions

When businesses make big investments in products it involves a lot of research. We created content that interested businesses offering lots of educational resources including blogs, brochures, and videos.

Brochures highlighted features and benefits of products
Blogs answered questions and gave tips
Videos captured attention and demonstrated value

Enhancing Brand Identity Through Engaging Video Content

We developed a series of impactful videos for Hallmark Nameplate, showcasing their expertise, craftsmanship, and the people behind their success. These videos not only strengthened their brand identity but also elevated their content, helping them connect with their audience on a more personal level.

The Results

Data shows families trust ORRA with their homes and futures

The integrated media and creative campaign significantly boosted ORRA’s engagement and trust with families looking to buy or sell homes. The metrics indicate a successful campaign that exceeded expectations.

14.5 Millon

Digital impressions

1.5 Million

unique total reach during a 12-month flight, surpassing all historical consumer campaign benchmarks.

11,456

Conversion actions

200%

Increase in website traffic

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