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LOCAL GEO-FENCING MARKETING & ADVERTISING
The most advanced location-based mobile advertising technology based on specific geographic shapes.
Affordable and fully managed local geo-fencing campaign
Chatter Buzz geo-fence managed services enables us to customize audiences through custom targeting shapes with pinpoint precision. We solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, performance is unmatched.
Geo-Fence Use Cases
Geo-fence campaigns are used to target specific audiences within a defined geographic area, ideal for driving foot traffic to retail stores, event promotion, or delivering location-based offers to nearby mobile users.
CUSTOM AUDIENCES
Target prospects that are within or have recently visited a specific Geo-Fenced location
COMPETITOR LOCATIONS
Target prospects who have recently visited one of your competitor’s locations.
CUSTOMER LOYALTY
Target previously who have previously been to your brick and mortar location with promotional and loyalty offers.
EVENT TARGETING
Target prospects who attended specified events with the most precise temporal geo-targeting solution available.
Target Your Precise Potential Customers
Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited.
Benefits:
- Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
- Select one or multiple locations to target based on proximity to your storefronts
- Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods
Target Competitor Locations
Target customers who have recently visited one of your competitor’s locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.
Benefits:
- Promote features or benefits that make your product superior
- Target customers who have expressed interest in a similar product
- Increase market share by attracting the competitions customers
- Launch price matching or promotional offers
- Disrupt your competitor’s efforts with compelling offers
Customer Loyalty
Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location are critical targets for your marketing efforts.
Benefits:
- Convert customers who have already visited your location
- Stay top of mind with previous customers
- Gain product loyalty with promotional offers
- Promote seasonal items, sales or events
- Bolster rewards programs
Event Targeting
Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.
Benefits:
- Self Contained, Turn-key Event Targeting
- Granularity down to the hour level
- Audience building at precise locations with date and time parameters
- Single or Multiple Locations Supported
- Audiences are Portable and Reusable
FAQ
Local Geo-Fencing Programmatic Advertising
What is Geo-Fencing and How Does it Work?
Geofencing advertising, also known as geofencing marketing, involves creating a virtual boundary around a specific location, triggering predefined rules when a mobile device enters or exits that area. Geofencing mobile ads are commonly delivered through display or push notifications, conveying locally relevant messages to consumers. The determination of a device entering the geofence is typically based on GPS technology.
Our Addressable Targeting puts over 126 million U.S. households within your reach at a 90%+ match rate. We use the market’s most advanced, household-level targeting technology which uses property tax information and plat line maps. Addressable targeting combines GPS and platline data with geo-fencing technology that lets you customize your targeting down to a specific address. Companies can employ addressable geofencing either independently or in conjunction with other paid advertising techniques such as PPC or direct mail.
Where do my ads show up?
Our technology partners with over 150k mobile apps, thousands of CTV apps, and website domains reaching over 450M devices globally every month to ensure you reach your consumers in the right place at the right time. Our ad supply shows up as mobile banner ads and video ads within these apps.
What reporting capabilities are available for my campaigns?
Summary report
See daily performance of the campaign for the following metrics: Impressions, Clicks, CTR, Reach, Visits, etc. and view data at the campaign, placement, and creative levels and filter for a specific date range.
Location Reporting
Location Reporting provides a breakdown of campaign performance by geographic boundaries as well as store-level visitation performance.
Audience Insights Reporting
Audience Insights reporting provides users with a breakdown of campaign performance by audience segment, independent of campaign targeting, as well as campaign metric composition by audience segments. For example, understand which GroundTruth Behavioral Audiences were matched to specific campaign impressions, clicks, visits, etc. You can see that campaigns are driving visitation from Millennial Moms even if reaching Millennial Moms wasn’t part of your targeting strategy.
Video Quartile Reporting
See how many people viewed video ads broken out by quartile viewed. I.e. Once your videos run, you can see the number of views that reach each quartile: Start | First Quartile | Midpoint | Third Quartile | Video Complete | Video Completion Rate.
Reporting by Product and POIs
See how targeting tactics and GroundTruth products are performing. You can also drill into performance by POI (place of interest) at the campaign, ad group and creative level.
How many addresses can you target with addressable geofencing?
The number of addresses you can target with geofencing solutions depends on the software.
Our addressable geofencing services can target up to one million addresses per campaign.
As an example, you could have Campaign A with one million addresses, Campaign B with 500,000 addresses, and Campaign C with 10,000 addresses or any other number combination equal to or less than one million.
What type of creative should I use?
The most popular ad creative sizes are 320×50, 300×250, 320×480 for mobile phones and 728×90 tablets. Please speak to our team for more information, including desktop and Connected TV creatives.
What is Proximity Targeting?
Proximity Targeting is a geomarketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location.
If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumer in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a one-mile radius, you could set up proximity targeting around your restaurant so when consumers walk into that radius they will be served an advertisement.
What device types can I target?
You can select the device type you would like to reach your audience on.
1. Target Mobile Devices: Reach your audience wherever they are.
2. Target Desktop & Laptops: Reach your audience at home or in the office.
3. Target CTV (Connected TVs): Reach your audience while they are relaxing in front of the large screen.
4. Target OTT Devices: Reach your audience while they are streaming content on OTT devices including phone, tablet, desktop, and CTV.
Meet with an expert
Book a call to see if we’re the right partner to help you grow.
We’ll assess the situation and determine if we can help. Then we’ll craft a tailored plan for you.