Case StudY

Khameleon, ERP Software

Welcome to Khameleon, a state-of-the-art ERP solution built specifically to handle all of the needs of project-based dealerships including commercial furniture dealers, security integrators, audio-visual dealers, and other system integrators.

SERVICES WE PROVIDED

Brand Development. Art Direction and Creation. Custom Web Development. Campaign Planning & Development. Content Creation and Marketing. Email Marketing. Linkedin Advertising. Social Media Management. Sales Enablement. Video Development. Data Analytics and Reporting

The Challenge

Positioning Khameleon As A Thought Leader In The Tech Industry

While the platform’s functionality is impressive, Khameleon faced challenges in positioning itself against larger competitors and gaining online visibility through non-branded keywords. To overcome these hurdles, Khameleon partnered with us to elevate its digital presence, drive qualified leads, and solidify its position as a thought leader in its industry.

Luckily, we knew exactly what to do to overcome this problem!

Approach & Execution

Developing Account Based Marketing for Demand Creation and Generation

By analyzing Khameleon’s previous marketing efforts and the project-based dealership market, we used data-driven account based marketing strategies to develop an omnichannel campaign that delivered concise and compelling content to the company’s ideal customer.

Additionally, we provided real-time insights into the performance, including actionable insights to ensure all efforts aligned with their business goals.

Website Development: Marrying Form and Function to Drive Conversions

We revamped Khameleon’s website with a focus on both UX/UI design and conversion-optimized SEO copywriting. This modular design ensured that the content was both dynamic and functional, providing an intuitive user experience.

A keyword strategy was developed to target bottom-of-funnel (BOFU) terms such as “office furniture software” and other industry-relevant keywords. We focused on writing high-quality, informative content that increased organic search visibility and drove qualified traffic.

Developing Case Studies to Build Trust

Chatter Buzz created case studies that showcased Khameleon’s success stories, along with customer testimonials and quantitative results.

These case studies were incorporated into nurturing email campaigns and shared across social media channels to build trust and authority.

Webinars, A Platform for Thought Leadership

We created email campaigns and targeted LinkedIn ads to promote Khameleon’s webinars, which served as valuable opportunities to engage with their audience and generate leads.

These complimentary webinars allowed Khameleon to establish themselves as thought leaders while delivering valuable content that fostered mutually beneficial relationships with their prospects.

Organic and Paid LinkedIn Strategies for Lead Generation

We managed Khameleon’s LinkedIn profile, using a mix of organic and paid strategies. This included sharing tips for dealerships, promoting thought leadership through blogs, and leveraging LinkedIn Ads to promote webinars and case studies.

Additionally, a LinkedIn outreach campaign was initiated to foster relationships with key ICPs through personalized content.

Communicating Khameleon’s Value Through Video

To better communicate the value Khameleon brings to dealerships, we developed a video showcasing the ERP platform’s user-friendly interface and process improvements.

These videos highlighted the key benefits, making it easier for prospective customers to see how the software could solve their specific pain points.

The Results

Khameleon Boosted Digital Presence to Reach Niche Audiences

Chatter Buzz’s integrated account-based marketing approach delivered exceptional results, effectively positioning Khameleon as a leading ERP solution for project-based dealerships.

By focusing on Khameleon’s unique value propositions, we were able to create a strong digital presence that drove high-quality leads and skyrocketed their conversions. As a result, Khameleon is now recognized as a thought leader in its industry, paving the way for sustained growth and success.

Additionally, by creating such a strong presence and large user base they were able to get acquired by a larger company.

Position for BOFU Keywords such as “office furniture software”

394%

Hike in Organic Website Traffic

250%

Increase in Sales-Qualified Leads

8600%

Boost in Conversions

100%

Growth in LinkedIn Followers

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